Explain any two objectives of communication.

objectives of communication – The communication can be used for the following purposes:

1. To give message or information;
2. To give order;
3. To advise;
4. To educate,
5. To motivate;
6. Raising moral;
7. To suggest;
8. To give warning.

Some of the above can be discussed as under:

(i) Message or Information

Passing or receiving of information is the most important objective of it.

(a) External Information:

1. Advertising information;
2. Latest change in technology of information;
3. Government rules and regulations;
4. Information about the credit facilities;
5. Information about products;
6. Information about the availability and supply of raw materials.

(b) Internal Information

Information regarding –

1. policies and activities;
2. job assignments;
3. status;
4. decision-making powers.

(c) Information required for Planning:

1. Political, social, economical, cultural and geographical information;
2. Competitive information;
3. Production and sales information;
4. H.R.D. information.

Sources of Information:

1. Old files and records;
2. Personal observation;
3. Chambers of Commerce,
4. Questionnaires;
5. Mass media of communication like T.V., radio, newspaper and journals etc.
6. Conference, meeting and seminars etc.
7. Personal interviews;
8. Present electronic media like internet.
9. Trade fairs.

Acceptance of Information:

If information has following features can be considered:

1. Reliability of source;
2. Accuracy;
3. Recent.
4. Completeness;

(ii) Orders: It is a directive to subordinates. It is authoritative communication. It has downward flow of information.

Types of Order: Following are the types of order-

1.Written Orders

Written orders are placed in the following cases:

1. Highly responsible condition;
2. Repetitive tasks;
3. Remoteness of person being ordered.

What do you mean by ‘Evolution of Business’?

2. Oral Order: If

• job is to be done immediatly;
• job is ordinary;
• permanent superior subordinate relationship are found oral order is placed.

1. General orders;
2. Specific orders;
3. Mandatory orders;
4. Discretionary orders;
5. Procedural orders;
6. Operational Order,
7. Operational orders.

• Limit of a Function: Definition, Properties, and Calculations