Explain any two objectives of communication. -

Explain any two objectives of communication.

objectives of communication – The communication can be used for the following purposes:

  1. To give message or information;
  2. To give order;
  3. To advise;
  4. To educate,
  5. To motivate;
  6. Raising moral;
  7. To suggest;
  8. To give warning.

Some of the above can be discussed as under:

(i) Message or Information

Passing or receiving of information is the most important objective of it.

(a) External Information:

  1. Advertising information;
  2. Latest change in technology of information;
  3. Government rules and regulations;
  4. Information about the credit facilities;
  5. Information about products;
  6. Information about the availability and supply of raw materials.

(b) Internal Information

Information regarding –

  1. policies and activities;
  2. job assignments;
  3. status;
  4. decision-making powers.

(c) Information required for Planning:

  1. Political, social, economical, cultural and geographical information;
  2. Competitive information;
  3. Production and sales information;
  4. H.R.D. information.

Sources of Information:

  1. Old files and records;
  2. Personal observation;
  3. Chambers of Commerce,
  4. Questionnaires;
  5. Mass media of communication like T.V., radio, newspaper and journals etc.
  6. Conference, meeting and seminars etc.
  7. Personal interviews;
  8. Present electronic media like internet.
  9. Trade fairs.

Acceptance of Information:

If information has following features can be considered:

  1. Reliability of source;
  2. Accuracy;
  3. Recent.
  4. Completeness;

(ii) Orders: It is a directive to subordinates. It is authoritative communication. It has downward flow of information.

Types of Order: Following are the types of order-

1.Written Orders

Written orders are placed in the following cases:

  1. Highly responsible condition;
  2. Repetitive tasks;
  3. Remoteness of person being ordered.

What do you mean by ‘Evolution of Business’?

2. Oral Order: If

  • job is to be done immediatly;
  • job is ordinary;
  • permanent superior subordinate relationship are found oral order is placed.
  1. General orders;
  2. Specific orders;
  3. Mandatory orders;
  4. Discretionary orders;
  5. Procedural orders;
  6. Operational Order,
  7. Operational orders.

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