the language barriers- Problem arising from the expression and transmission of meaning are known as semantic problem.
1. Interpretation of Words
Murphy and Peck in their book Effective Business Communications’ mention that in an abridged dictionary. the little word ‘run’ has 71 meanings as a verb, another 35 as a noun, and 4 more as an adjective. If this word occurs in a message, the recevier is at liberty to interpret it in any of the 110 senses, but if communication is to be perfect, he must assign to it the same meaning as existed in the sender’s mind when he used it.
What is the meaning of the word ‘value’? What do we exactly mean when we say, “Radium is a valuable metal”? Do we refer to its utility or its price? Or both? Peter Litle in ‘Communication in Business’ asks us to consider the following six sentences:
- What is the value of this ring?
- What is the value of learning about communication?
- I value my good name.
- I got good value for my money.
- There is something wrong with the tone values in all his paintings.
- A crochet has twice the value of the quaver.
There is no need to refer to Economics and economic interpretations to understand that in these six sentences, the word ‘value’ has a series of meanings, or more accurately, a series of areas of meaning.
2. Bypassed Instructions
Murphy and Pack have given a classic example of how bypassed instructions can play havoc with the communication process:
An office manager handed to a new assistant one letter with the instruction, “Take it to our stockroom and burn it.” In the office manager’s mind (and in the firm’s jargon) the word “burn” meant to make a copy on a company which operated by a heat process.
As the letter was extremely important, she wanted an extra copy. However, the puzzled new employee, afraid to ask questions, burned the letter with a lighted match and thus destroyed the only existing copy.
3. Denotations and Connotations
Words have two types of meanings denotative and connotative. To avoid problems arising out of bypassed instructions and connotative meanings of words, the following factors should be constantly kept in mind:
- Prefer words which are familiar to the receiver in the interpretation.
- The receiver to give an unfamiliar meaning to a familiar word.
- What is the significance of financial planning while considering the factors of establishment of business?
- Explain the qualities of Successful Businessman.
- “Para language is closest to non-verbal Communication”.Explain it.?
- What factors are kept in mind while selecting the place of business?
- Discuss the merits of body language.
- What are the disadvantages of e-communication?
- What do you understand by business capability and business success?
- What is instant messaging? What are its pros and cons?