What do you understand by corporate communication?

What do you understand by corporate communication?

Meaning of Communication

corporate communication-Communication is one of the most important aspects of life. Seventy percent of our active hours are spent in communication. The word ‘communication’ originated from the Latin word “Communis” denoting “common”. Thus, we can say that the term communication has been derived from the Latin word “communis” which means commonness. Communication can be defined as the process through which two or more persons come to exchange ideas. Communication is an exchange of written or verbal information, Communication is the process of passing information and ideas from one person to another.

In fact communication means convey a message to one person and another so that another person may understand, follow and implement message.

“Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”

If one person is unable to follow the message of another, it cannot be called as communication. For example, if the chairman of an enterprise delivers his speech in English at the annual general meeting and there is no person who can understand English, it cannot be called communication.

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It is the process of passing information and views from one person to another. Communication is the exchange of written or verbal ideas. Communication means convey a message by one person to another so that another person may understand, follow and implement the message.

In the present time communication has become very wide and easy due to recent scientific change. In existing era telephone, radio, satellite, telegraph, television, e-mail etc. are commonly used.

Communication is started by birth of a human being. The form of communication has changed with the development of civilization. It arised due to unlimited needs of human being. In the ancient period leaves were used for communication. Communication is used by every being but human uses it specifically and impressively. It is an art and one who is expert in this art is very impressive and successful.

Communication’s role is very vital for a business concern. Communication informs to the business organisation. Under the process of communication facts, views, ideas and attitudes are exchanged and goals can be achieved easily by collective efforts.

Communication is an effective weapon in the hands of management of Business concern. It helps in completing the work of the corporate world. Communication plays highly significant contribution in the development of

business and industry. In the present time development of business is not possible without communication. In the present time corporate communication is significant like blood circulation in human body. A well communication system can make rapid business progress of the corporate sector. In the present dynamic business environment communication is essential. In the corporate communication concern or its members communicate their views, emotions, reactions, data etc. Communication procedure generate internal as well as external relationship of industry, commerce and trade.

Definitions of Communication

The term ‘Communication’ has been defined by many eminent scholars as under:

According to Louis A. Allen “Communication is the sum total of all the things that a person does when he wants to create an understanding in the mind of another. It involves a systematic and continuous process of telling, listening and understanding.”

Very simple definition has been provided by W.H. Newman and C.F. Summer Jr: “Communication is an exchange of facts, ideas, opinions, or emotions by two or more persons.”

According to Theo Haimann, “Communication means the process of passing information and understanding from one person to another.” According to Koontz and O’ Donnell, “Communication is an intercourse by words, letters, symbols or messages, and is a way that one

member shares meaning and understanding with another.” According to William Scott, “Administrative communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organisational goals.”

In the words of John Adair “Communication is essentially the ability of one person to make contact with another and to make himself or herself understood. Or, if you prefer a slightly more formal version, communication is the process by which meanings are exchanged between people through the use of a common set of symbols.”

On the basis of above definitions it can be concluded that communication is a process through which two or more persons exchange facts, ideas, opinions or emotions. Communication is a continuous process of telling, listening as well as understanding. In its process two or more persons must share through a medium that carries the information or message for a certain purpose mutually understood by both parties i.e. communicator (sender) and communicatee (receiver)

According to American Management Association, “Any behaviour that results in an exchange of meaning is communication.”

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