Audio-visual Communication – Audio-visual communication is a combination of sound and sight. It makes use of both words and pictures. Video-tapes, telecast and films are the examples of audio-visual communication. Audio-visual communication is the modern means of communication. It has become very popular in its power and effectiveness. Audio communication is used by both business houses and government agencies. Audio-visual aids are utilized to educate customers in matter of safety, quality etc. Government and social organisations use audio- visual aids to educate and aware public regarding danger of drugs and alcohol, AIDS etc.
It encompasses-
- T. V., and
- Cinema etc.
What are the economic objectives of business?
Merits
These are as under:
- Powerful medium of communication;
- Combination of sight and sound;
- Suitable for mass publicity, mass propaganda and mass education.
To Make Effective:
- Attractive and interesting;
- Clear, precise, lucid narration;
- Easily understandable;
- Screen at proper time.
- Short;
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